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Founder and CEO of Music Tracking Company to Speak at Ithaca College

ITHACA, NY — An Ithaca High School graduate whose college classroom project was named by “Billboard” magazine as one of the “top 10 digital music startups of 2010” will give the next talk in the Visiting Entrepreneurs Series sponsored by the Ithaca College School of Business. Alex White, cofounder and chief executive officer of Next Big Sound (NBS), will speak on Friday, April 29, at 11 a.m. in Textor 103. His lecture is free and open to the public.

Next Big Sound is a music analytics website that measures the growth and popularity of bands across the major web properties. NBS continuously tracks the number of plays, views, fans, comments, mentions and other key metrics for musical artists on such sites as Facebook, MySpace, Twitter and The tool can be used by music industry professionals, bands or anyone interested in tracking how millions of fans interact with music online every day.

White and his fellow cofounders developed the business as part of an assignment in an entrepreneurship class at Northwestern University. The students presented their ideas to venture capitalists, and Next Big Sound received $25,000 in seed money from several investors. In the summer of 2009, NBS was chosen to participate in the selective TechStars incubator program for online startups in Boulder, Colorado, where the company is currently headquartered. Earlier this year Next Big Sound was named the most innovative B2B company at the Midem Conference in Cannes, France.

A 2004 graduate of Ithaca High School, White ran the programming board while at Northwestern and was responsible for selecting and executing large-scale concerts, film series, speakers and other campus events. He spent two summers interning at Universal Records and worked at the largest advertising agency in Chicago.

In 2010, White was named by “Billboard” as one of the 30 under 30 “power players” in the music industry, recognizing rising young executives who are driving the business forward with their artistic and business vision. He told the magazine that the idea for the company came from his experience handling tour management and social media for Epitaph recording act Sing It Loud, because he couldn’t tell where he was getting the most bang for his promotional buck. With Next Big Sound, decisions can be made based on data and what works rather than what has been done before.

In addition to his public lecture, White will be speaking in a School of Business class and meeting with students over lunch. For more information, contact Heather Lane at