News Releases

Tagged as “Marketing”



Students from Ithaca College’s School of Business were introduced to representatives of some of the biggest companies in New York City during the spring 2016 “Meet the Firms” trip.

The annual excursion is designed to introduce business students to internship and employment opportunities and expose them to different...

Read more...


Facing off against over 240 schools, the Ithaca College chapter of the American Marketing Association (AMA) brought home a top award at the Annual Intercollegiate Conference in March.

ICAMA won the ...

Read more...


ITHACA, NY — Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.

“It’s all about one thing — engagement,” says marketing expert Scott Hamula, who...

Read more...


 ITHACA,NY — Ithaca College is proudly sharing the message that its students are “Ready.” This week, the college launched a new brand identity and marketing campaign to increase awareness and ensure a consistent image. The integrated campaign, dubbed “Ready,” will be extended to all the college’s communications and promoted through a comprehensive...

Read more...


ITHACA, NY — Despite the high cost of advertising during the Super Bowl — commercial time has sold for upwards of $3 million per 30-second ad — the big game continues to attract sponsors interested in reaching a vast audience for their products. Marketing expert Scott Hamula says those sponsors are also finding more ways than ever to expand that audience through the use of...

Read more...