News Releases

Tagged as “Marketing”



ITHACA, NY — Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.

“It’s all about one thing — engagement,” says marketing expert Scott Hamula, who...

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 ITHACA,NY — Ithaca College is proudly sharing the message that its students are “Ready.” This week, the college launched a new brand identity and marketing campaign to increase awareness and ensure a consistent image. The integrated campaign, dubbed “Ready,” will be extended to all the college’s communications and promoted through a comprehensive...

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ITHACA, NY — Despite the high cost of advertising during the Super Bowl — commercial time has sold for upwards of $3 million per 30-second ad — the big game continues to attract sponsors interested in reaching a vast audience for their products. Marketing expert Scott Hamula says those sponsors are also finding more ways than ever to expand that audience through the use of...

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