Marketing Concentration

Marketing focuses on the ultimate source of revenues and profits: the customer. Whatever the product, identifying and understanding target customers and developing a compelling marketing plan to connect with them is critical to the organization's success.

Marketing is an exciting field that taps your creativity, your capacity for data and analysis, and your understanding of human nature. Through a mix of classroom work and hands-on experiences, you'll learn the ins and outs of strategic planning, marketing analytics, consumer behavior, product and brand management, pricing, distribution, and marketing communications (not just advertising and publicity but sales, sales promotion, and digital media). The state-of-the-art Neeson Digital Marketing and Analytics Laboratory provides access and exposes you to important contemporary software platforms. Internships are strongly encouraged to give you further opportunities to test what you've learned and start the process of creating your own brand.

Explore Marketing

Our broad curriculum and outside-the-classroom opportunities will prepare you well for virtually unlimited career paths. Graduates of our program have gone on to careers in brand management, marketing analytics, account management, professional sales, and social media direction in a variety of corporate, small business, and nonprofit settings.