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Our academic program emphasizes a hybrid of pre-professional and liberal-arts-based courses, both within the Park School and with about 50% of your courses outside the Park School. The Sports Media major requires a core of communications-oriented courses and provides students an opportunity to pursue a focused area of study, such as sports journalism, sports broadcasting, sports integrative marketing communications, sports event management and design, sports television production, and sports public relations.

Sports Media majors tailor their required electives toward professional goals through a minimum of 18 additional credits in the Park School of Communications, including at least nine credits at the 300-level or above.

Those interested in Sports Journalism would consider

  • JOUR 11200 Investigative Journalism, then
  • JOUR 21100 Visual Journalism, and then
  • JOUR 39000 Sports Journalism.

Those interested in Sports Broadcast/Production would consider

  • TVR 10700 Introduction to Television Studio Production, then
  • TVR 22500 Television Production and Direction, and then
  • TVR 30400 Advanced Studio Production.

Those interested in Sports Media Relations would consider

  • STCM 10300 Introduction to Strategic Communication; then
  • STCM 332 Writing for Public Relations; and then
  • STCM 366 Global, Intercultural, and Multicultural Public Relations.

Those interested in Sports Event Design/Management would consider

  • STCM 133 Live Events, Spectacles, Festivals, Celebrations, and Society; then
  • STCM 230 Meeting and Event Management; and then
  • STCM 333 Applied Event Management.

Those interested in Sports Marketing/Communication would consider

  • STCM 103 Introduction to Strategic Communication, then
  • STCM 211 Corporate Communication: Strategy and Design, then
  • STCM 301 Social Media Strategy.

Sports Media majors also have enough academic flexibility to declare a minor in the Park School, the School of Business, the School of Health Sciences and Human Performance, or the School of Humanities and Sciences.