The Division of College Communications is responsible for developing and implementing integrated communications and marketing strategies in support of the focus areas listed below. Our work provides a foundation for generating a strong, positive reputation for the college.
- Brand reputation and visibility
- College-wide strategic initiatives and priorities
- Emergency, crisis, and public information
To be considered strategic for the Division of College Communications, initiatives must have a primary focus on Ithaca College’s goals for yield, retention, or advancement and serve to enhance Ithaca’s visibility and brand reputation. Our level of support and type of partnership depends on project characteristics. The following guide defines the type of partnership and support we provide.