intercom home  |  advanced search  |  about intercom  |  alerts  |  faq  |  help  |  rss  

user functions

Log into intercom now

Current Ithaca College community members may contribute stories and comments as well as view additional topics by logging in.

Reset My Password



Sign up to receive a summary of Intercom headlines via e-mail three times a week.

Adam Peruta, assistant professor in the Department of Strategic Communication, presented a collaborative paper this month at the Thought Leaders in Brand Management conference held in Lugano, Switzerland.

The paper, "The Complex Challenge of University Branding: Where’s the Pedagogy?" was authored by Peruta; Scott Hamula, associate professor in the Department of Strategic Communication; and Diane Gayeski, dean in the Park School of Communications.

The goal of the conference, hosted by the Universita della Svizzera italiana, is to bring together academics and practicioners through knowledge, data, access, skills, and co-publishing information all pertaining to the study of branding.

For more information on the conference, visit 

 Adam Peruta presents collaborative paper in Switzerland | 1 Comments |
The following comments are the opinions of the individuals who posted them. They do not necessarily represent the position of Intercom or Ithaca College, and the editors reserve the right to monitor and delete comments that violate College policies.
Refresh view
Adam Peruta presents collaborative paper in Switzerland Comment from seidman on 03/30/11
Congrats to Adam, Scott, and Diane!