Annemarie Farrell

Associate Professor, Sport Management

Annemarie Farrell

Annemarie Farrell

Annemarie Farrell’s primary research on the connection between sport management practices and sociology has made her an expert on the ways fan motivation and behavior at sporting events reflects economic, cultural, and attitudinal developments in society at large. She has researched and presented on spectator motivations regarding women’s sports, notably among female sport fans.

Farrell has an active interest in fan deviance, Title IX law, and how media representation of female athletes affects consumers. She has presented widely on these areas at numerous peer-reviewed conferences, including the North American Society for Sport Management, Sport Marketing Association, and the North American Society for the Sociology of Sport.

Farrell serves as the manager of the U.S. Women’s National Rugby team and has coached rugby teams at Mount Holyoke College, and Denison and Cornell Universities. She is the head coach for Ithaca Men’s rugby, one of only a few men’s teams currently led by a female.

Ithaca College Expert: Sporting Events Are Good For Family

Research Focus

  • Sport management practices
  • Sport marketing
  • Sport consumer behavior
  • Sport sociology
  • Title IX policy
  • Fan behavior at sporting events
  • Social networks of sport fans
  • Media representation of female athletes
  • Women’s rugby
  • U.S. Women’s National Rugby Team
  • Contemporary issues in sport management
  • Current Issues in professional sport
  • Managing sport organizations
  • Spectator motivation regarding female sports


The Ohio State University
Ph.D., Sport and Exercise Management

The Ohio State University
M.A., Sport and Exercise Management

Mount Holyoke College
B.A., Political Science