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Posters and Election Propaganda

A blog dedicated to the examination of communications in election campaigns, with a focus on posters

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Posted by Steven Seidman at 5:27PM   |  3 comments
Hillary Clinton Logo, 2008

The Clinton campaign used a fairly conventional logo design. It was patriotic, using a simplified, stylized flag. The type is serifed and classy, but not very modern in feeling, and there is good contrast. It is the only logo I have seen that employs just the first name, but that is to differentiate her from her husband, the ex-president. It also may have served to make her more "personable." As The New York Times pointed out, the "l"s and the "i" could be the number 1.

Her logo reminds me a little of the 2004 Kerry-Edwards design, with a similar font used and a flag (although less stylish) also shown waving, against a blue background that is close to that of Clinton's. The Kerry-Edwards campaign added a slogan, “A Stronger America,” in an attempt to show that the Democratic candidates would be tougher against terrorism. 

The Clinton design is more effective, because it is stronger, simpler, and more unified, with the "y" in Hillary joined with the flag.


Is it unusual that she used her first name only (apparently to set herself apart from Bill)? Would a "Clinton" logo have been more effective as the name is a positive brand (I would guess)? Just wondering.

It is unusual, and was probably done, as you said, to separate her from Bill. If her campaign had used only "Clinton," it might have worked well too, but the logo would have looked very much like her husband's, which had only his last name and a similar flag design. Perhaps her design should have included both her first and last name.

Clinton's logo was, without question, more effective than that of Kerry and Edwards. And, it may even be safe to say that the way in which the "y" in "Hillary" dips, ever so slightly, into the stylized American flag simply advanced, albeit subliminally, the association that already existed between her name and the country she aimed to serve. Moreover, I feel as though Clinton's decision to omit her last name from her logo was certainly bold -- perhaps, wise, as well. After all, if it has worked for countless recording artists and entertainers (e.g., Cher, Elvis, and Madonna, just to name a few) in the past, surely, it can work for prospective presidents.

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