IMC students intern at top advertising and PR agencies, like Ogilvy & Mather, Young & Rubican, and Ruder Finn.
IMC’s Scout Will Learns about the Power of Culture while Interning in New York
Scout Will, an IMC major in the class of 2018, is currently interning for Pop2life in New York City this semester. Pop2life is a public relations company that focuses on creating socially sharable experiences. The company is a firm believer that pop culture is the single most powerful force of consumer behavior and consumption. Pop2life offers a broad array of services including event and concert production, music integration and social media strategy and integration, to name a few. Pop2life has won multiple awards including a spot on the 2017 Top 100 Promotion Marketing Agency list and a place on the Top 100 Event Agencies.
During Scout’s time at Pop2life, she has performed research on clients and their competitors to help the team make detailed environment analysis. This research helps Pop2life make critical decisions on the direction that a campaign will take before it is pitched to a client. If Pop2life won the client, Scout would then do more research and brainstorm ideas for what advertising experiences can be created. She worked for clients like Sundance and helped the company come up with SundanceTV HQ, which is a brainchild of research on what people wanted from an awards show.
Scout also has helped with event planning. Pop2life is an award-winning event planner, so she has learned valuable skills like how to maximize display booth visibility and how to plan room layouts efficiently.
When asked about how this internship will affect her further career goals, Scout said: “The skills that I picked up from my time at Pop2life will help me succeed in the advertising industry. However, the attitude that this company presented about doing business boldly will stick with me for years to come and affect my work and my personality.”
Pop2life is a company that specializes with brand engagement. To do this, the company emphasizes the power of culture and living boldly to produce engaging and sharable experiences about a brand. Based in New York City, the company can be reached through its website pop2life.com.
Picture caption: Scout Will, featured above, interns for Pop2Life during her spring semester of her junior year.