Robert Mills, '13, Definition Branding & Marketing
Robert is currently an Account Coordinator with Definition Branding & Marketing in NYC. Definition is an agency that focuses on the B2B A/V Technology, CE Technology, and Security/Access Control markets. As an Account Coordinator Robert assists with PR, social media, advertising and media research in addition to developing content items including news releases, pitches and client correspondence.
"The IMC program allowed me to get a feel for a variety of
different fields within the marketing communication industry.
Ultimately, I wanted to work in Public Relations. In addition to
the amazing IMC program at Ithaca College, the Los Angeles program
was one of the best (and most important) experiences of my college
career. The educators at Ithaca know the industry and they know how
to apply it to the classroom. I would not have been able to secure
a job one-month post graduation without the skills and knowledge
learned during my time in the IMC program at IC."