IMC's Shannon Kelly Helps Cornell's Business Development Team Launch RosieApp

IMC major Shannon Kelly, ’13, has taken her skills to Cornell to help with the launch of a startup called RosieApp, also known as Rosie. This Web and mobile shopping platform saves customers time, money and stress by predicting the household items they need before they run out – and it sends friendly reminders and helps shoppers find the lowest prices from local grocery retailers. Customers can use Rosie through the website or on their mobile phones.

Shannon is a part of the Business Development team and works with marketing online and offline. Her primary responsibility is creating content for Rosie’s social media accounts as they transition the voice of these accounts to Rosie. Shannon develops content that is tailored to the Rosie voice that will engage consumers and, ultimately, turn Facebook fans into users. As the company prepares for Rosie to be launched, Shannon and the team have created campaigns to appeal to the Ithaca College population. Currently, Shannon is gearing up a social media plan for Rosie’s upcoming IndieGoGo campaign.

The startup was one of five selected from 96 companies during Startup Labs. The company now has 16 people working to serve the already 1,620 signed-up users. Rosie has been featured in such news outlets as the Financial Post, Cornell Daily Sun and Tompkins Weekly, among others. The Rosie team also has participated in events, such as the Startup Labs at Syracuse University, where the company won a $150,000 cash prize and the Market Ready Award. On April 17, 2013, Rosie will be a presenter at Advertising Age’s digital conference.

Shannon gained experience in social media marketing last spring. During her time in New York City, Shannon interned for a social media marketing firm called Likeable Media. At Likeable, Shannon worked with a small team to create and monitor the content on the social media accounts for such major companies as Neutrogena and Penguin Books.

For more information on Rosie, visit and be sure to “Like” the Facebook page at and see some of Shannon’s work.

Contributed by Shannon Kelly, IMC major, ‘13.


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