Rachel Gropper '14 Uses Social Media to Save Lives

IMC major Rachel Gropper ’14 is the vice president of communications for the Ithaca College Chapter of American Marketing Association. The AmericanMarketing Association is a professional student organization that works to further the development of students in the marketing field by submersing them in projects that foster leadership skills, creativity and communication. Two weeks ago Rachel traveled with IC AMA to New Orleans, Louisiana, where she and the students participated in the 34th Annual Intercollegiate Conference. 

At the conference, IC AMA won several awards for its participation in the AMA Saves Lives Competition. This competition was presented to chapters across the nation, where members were asked “to be a catalyst for increasing awareness of the need for organ donation and through social media campaigns, event sponsorship, personal contacts and other viral communications inspire others to become registered organ donors and organ donor advocates.” Rachel took this challenge to heart by creating an award-winning awareness video called “IC AMA Saves Lives, One Piece at a Time.”

Rachel recruited several of her peers and created an inspiring and creative video using Photoshop to illustrate the importance of organ donation. Rachel’s hard work saw tremendous feedback when in the social media category, the video took first place for number of views reaching approximately 39,000 YouTube viewers and counting.

Rachel said, “I am always happy when I can use my skills to make society a little better. It makes me feel like my accomplishments are worthwhile and give back to the community.” Rachel also received kudos for her work on the chapter’s website that received Honorable Mention signifying top10 status.

To learn more information about the importance of organ donation or how to register to become an organ donor, visit For more information on other awards IC AMA received and sessions Ithaca College students presented at the conference, visit

Contributed by Chelsey Lavere ‘14, IMC major.


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