We have a degree for that!
Combine your love of the performing arts with your head for business! Explore every aspect of theatre arts management (TAM). Your courses in acting, directing, design, and theatre history complement courses in business, marketing, and communications. The TAM core courses ground you in development, producing, marketing and management.
Learn by doing
Outside the classroom, our three theaters, the lobby, the mainstage season and its patrons are your laboratory. From day one you'll develop hands-on skills and confidence in marketing, patron services, box office, publicity, front-of-house, and budgeting.
- TAM students run the Dillingham ticket office and sell box office to 15,000+ patrons per season. They manage staff and become proficient in an electronic patron management system, generating sales and marketing reports.
- TAMs create marketing plans with specific sales goals for every show. They design collateral, write press releases, produce radio ads and perform a market analysis for every production.
The TAM degree is interdisciplinary by design and students pursue outstanding opportunities across the IC campus to develop their interests even further. Minors in Business, Integrated Marketing Communications, and Legal Studies complement the TAM major.
Get your professional chops
The TAM degree prepares the student for leadership in both the commercial and not-for-profit cultural industries. Most TAM students graduate having finished several professional internships.
Get to work!
TAM students work one-on-one with faculty to develop the tools that will present them favorably to potential employers. They leverage IC alumni and professional networks to get a foot in the door. TAMs thrive in careers such as company management, venue management, tour management, producing and general management, theatrical advertising and marketing, and artist management.
Spend a semester at the Ithaca College London Center. The London experience centers on an intensive, nine-credit course that features lectures, reading of British drama, weekly walking tours through London, theatre and museum visits, and discussions of more than 20 plays students attend—many in the fabled West End—over the course of the semester.