Prof Lisa Farman in class

Before earning her Ph.D., Associate Professor Lisa Farman worked in the advertising industry executing social media campaigns for Schick, Staples, and Florida's Natural Orange Juice, and at Ogilvy & Mather as an account supervisor on IBM's "Smarter Planet" campaign. Her research on targeting consumers using personal information (the "creepiness factor" ) is published in academic journals and featured in national media interviews.  She uses these experiences in her research, media planning, and ad campaign courses.  View her profile here.