It seems trite to say this - but it's true. We prepare you for jobs that don't even exist today. Think back even 10 years-- there were no social media directors or YouTube stars, or influencers or digital analysts -- all popular jobs and careers these days. And while the word "communications" may conjure up images of news anchors, film directors, or advertising execs, there are thousands of other roles. You can be in front of the camera or behind -- you can work primarily in an office or totally out in the field. You can have a steady job with pretty regular responsibilities or you can work "gig to gig" as a freelancer or entrepreneur.
As you progress in your degree in communications, you'll want to start looking at potential careers so that you can take advantage of courses, clubs, and internships that will lead to a job or offer of graduate study that you'll enjoy and for which you'll be qualified.
Conducting research will impact the direction of your search by helping you identify fields and careers more clearly. Also, doing careful research will help you market yourself more strategically and allow you to have a more focused conversation about your interests with potential employers.
Finally, consider the work environment. Many job sites in media are not in an office, but rather in a studio, in the field, or at client sites. Some jobs require similar tasks every day, while in other careers, no two days are alike.
But don't think of careers in communications as primarily revolving around just creating content. There are even more jobs as strategists, legal specialists, media planners, government and employee communications directors, event designers, curators, critics, and distribution and financial executives.
You can learn a lot by doing some online research and also by attending guest lectures, and networking with upper-level students and alumni.
- What does a typical day look like?
- What credentials are required?
- What is the typical career path?
- What skills are required to be successful?
- Are particular degrees or certifications required?
- In what environments do people with this occupation work? (for-profit, non-profit, government)
- What are the job functions of this industry?
- What are the potential job titles within this industry?
- What kinds of skill-sets are expected for the kinds of work I would do in these jobs/this industry?
- What are the different areas within the industry in which I could potentially work?
- What are the current social/economic trends for this industry?
- What is the job market outlook for this industry?
- What is their mission/purpose for existence?
- What are their philosophies and core values?
- What is their reputation with their clientele/customers?
- What are the working conditions in this organization? How are employees treated?
- How are employees compensated and rewarded?
- Do employees seem to enjoy their work?
- Has the organization been in the news lately? If so, for what?
- What kind of internship programs do they offer?