Each year, podcasting becomes more ubiquitous in America, with close to a third of Americans listening to an episode a month, according to recent research. Behind some of the 2,000,000 available podcasts listened to by 80 million people each week, are Ithaca College alumni, who built from their experiences at Ithaca College to carve their niche in the podcasting world.
Steven Goldstein ’79, is the founder and CEO of Amplifi Media, a strategic advisory firm that guides companies with their podcast and voice initiatives. Before he founded Amplifi in 2015, Goldstein was a founding partner of Saga Communications, a publicly traded radio company in markets all over the country — including Ithaca. It was there, he said, that he started to notice a shift: radio was shrinking, and streaming platforms were growing.
“I started seeing the change in how people were consuming content, certainly on the TV side,” he said. “Watching Netflix and ‘House of Cards’ on demand is very different than watching ‘Grey's Anatomy’ at eight o'clock on Thursday night.”