A dozen sport management students played a key, behind-the-scenes role in helping the National Football League make the Super Bowl and activities leading up to the big game on February 12 a success. The students, along with Annemarie Farrell, associate professor of sport management, flew to Arizona on February 7 and immediately hit the ground running.
During the week prior to the game, students worked with GMR Marketing to staff the NFL House, an elite, invite-only club for NFL athletes, executives, and celebrities where they could relax and mingle. They oversaw all kinds of live-event management, such as checking credentials, greeting guests, setting up for private parties, and working with brand activations.
Brenna Lorenzen ’24, a business administration major with concentrations in marketing and sport management, said they made sure to provide the best experience for guests by being available and assisting when needed. She said that working at the Super Bowl was an eye-opening experience.