As an integrated marketing communications student, Julia Batista ‘22 is no stranger to persuasive communications. That’s why, when given the chance to prove she deserved a spot in one of the most competitive advertising internship programs in the country, she was ready.
Originally established by the Los Angeles Times and American Advertising Federation, the Vance and Betty Lee Stickell Honors Student Internship Program, currently housed at the University of Texas at Austin, pairs 20 highly-qualified students with 10-week summer internships at advertising agencies and media companies. With this honor, Batista becomes the seventeenth Ithaca College student to be accepted into the program since its inception.
In November of 2020, Batista received an email from Scott Hamula, chair of the department of strategic communications, letting her know he was nominating her to apply for the program. Over the course of the next week, Batista collected letters of recommendation, requested transcripts, and wrote personal statements to complete the application package.
“I was afraid that it wasn’t going to get done, but it happened,” said Batista. “After that, it’s up to the program to decide if you’re a good fit, and then they share your application with advertising agencies that can decide if they want to interview you. I had three agencies reach out to me.”
After a lengthy interview process, Batista’s dreams became a reality when she was offered a position as a business intern at her top pick, TBWA/Chiat/Day NY, a highly decorated and innovative agency.