Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
For me, musical performance has always been about the visible and tangible effects of art on an audience. Touring with Ithaca College ensembles gave me those experiences locally and in major cities like New York, Boston, and Washington, D.C. But a chance encounter at IC is what really set me on my current path.
When I auditioned and got placed in the Women’s Chorale, I was wowed by the level of instruction and guidance I received from director Janet Galván – all before I was an official music major. Her support continued even beyond my time at IC, but to have it during that first year really spoke to how much she cared about her students.
The thing is, she wasn’t the only faculty member like that. I could always drop by a professor’s office and say, “I’m having a hard time with this, please help me brainstorm.”
Through Janet’s summer conducting workshops, I became familiar with the Young People’s Chorus of New York City. A year after I graduated IC, I found out they were looking for conductors. In fact, it was during one of those workshops that I approached YPC’s artistic director and said, “Hey, I’m interested in conducting for you.”
Now I’m the one with the baton, and I get to share the artistic experiences I always sought with the next generation of young vocalists, and inspire them to find their own paths.
>> More on this story: Women's Chorale
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