Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Meghan Swope understands the importance of a quality education. As an account assistant in the education division of strategic communications firm GMMB, Meghan works with a number of nonprofits to help kids get a great education, regardless of their background or zip code.
“The issues facing education today have a ripple effect on some of society’s other issues,” Meghan says. “The foundations we work for are trying to ensure that everyone graduates from high school with the skills that they need for college or a career.”
Meghan’s education led her to the Roy H. Park School of Communications at Ithaca College, where she majored in communication management and design. As a Park scholar, Meghan got not only a full scholarship but also an open door to a world of opportunity in communications and community service. She chatted one-on-one with Christiane Amanpour when the CNN anchor visited IC as part of the Park Distinguished Visitor Series. She studied abroad in Australia. She used IC’s industry connections to land multiple internships—as part of IC’s Los Angeles program she interned in the publicity department of Fox Broadcasting and the production department of the Ellen DeGeneres Show, and during her senior year she interned at PR firm Fleishman-Hillard. All this gave Meghan a powerful edge over the competition when she moved to D.C. after graduation.
“In a city like D.C., there are so many young people vying for one job. I had almost a full year of internship experience at graduation. I think that put me ahead of the game for sure,” Meghan recalls. “At GMMB, I’ve been told that my skills are beyond what they’re used to. When you [are hired at] a public relations agency, there’s an expectation that they’ll have to teach you how to write a press release and use industry tools. Because of IC, I came in already prepared for that.”
The IC experience also ignited Meghan’s passion for supporting important issues and causes. She participated in Relay for Life, Colleges Against Cancer, and Students Taking Action Now: Darfur (STAND). At GMMB, she combines her drive to help others with her communication skills by planning events and developing messaging to grow public awareness of her clients’ missions.
“I want to keep making a difference for my clients and in my own life. I think that’s how the world changes—with optimistic people who are passionate about the work they do, who are motivated and feel like they have the support they need to achieve change.”
>> More on this story: Park Scholar Program
As the saying goes, it’s not just what you know, but who you know that matters. Matt Palmaccio leveraged the marketing skills and professional connections he made at Ithaca College to get his career off to a flying start.
As a student, Matt built his confidence and real-world marketing knowledge through his coursework, group projects involving local businesses, and as a recruiter for the College’s chapter of the American Marketing Association.
“Those experiences gave me a professional demeanor, as well as the working knowledge of marketing and advertising that I needed to successfully interview for jobs,” he says.
The path to his current position at Details began when he attended a career fair as a senior in the School of Business. He stayed in touch with a recruiter he met from a media planning company in New York City and was called for an interview when he was about to graduate.
Matt got the job and worked for a pharmaceutical company on media planning, which included choosing the magazines the company advertised in. Marketing was his real passion, and he found himself drawn to the magazine industry, especially when a coworker went to work at publisher Conde Nast, which produces Details.
“We got together for lunch because I wanted to find out what he was doing there,” Matt says, and the lunch conversation piqued his interest even more. “That’s how I ended up switching over to the marketing side of magazines.”
Matt was hired at Conde Nast, transitioned to Hearst, and was then drawn back to Conde. “The interesting thing about magazines is that, in New York, it’s kind of a small world once you’ve worked in it,” he notes. “So when a job opened back up at Conde Nast, the human resources person called and said, ‘There’s an opening at Details I think you would be really good for.’”
Matt credits the networking skills he learned and relationships he made through the School of Business with kick-starting his career. “Obviously, Ithaca is kind of far from New York City, but they have established great connections to different places.”
>> More on this story: Business Administration: Marketing Concentration
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