Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
It’s not easy to find free time in Jake Tenenbaum’s schedule. The business administration major has minors in integrated marketing communications and legal studies, and he also spends time as co-president of Ithaca’s chapter of the American Marketing Association. So when does he sleep?
“It’s going to sound nerdy, but for me the work is fun. Ithaca is such a hands-on school, and it’s given me the opportunity to learn such an incredible amount inside the classroom and through different student organizations. For instance, my consumer behavior class helped me understand the reasons the professionals at my internships made many of the decisions they did while I was there.”
“With the Business Link organization, I’ve had the pleasure of meeting and helping others connect with alumni in their industry. We help students beginning in their freshman year to get in touch with alumni in their hometown, allowing them to foster relationships in an off-campus setting.”
Those experiences came in handy, scoring Jake an exciting internship in New York City with alumnus Chris Burch’s newest venture. Burch’s company, J. Christopher Capital, which owns the popular tech brands Powermat and Jawbone, had two fashion lines that were nearing their launch. “I was involved in the process of designing taglines and comparison charts for the two new companies, C Wonder and Monika Chiang,” Jake says. “It was just an amazing chance to organize all of my skills from Ithaca in one place.”
Jake plans on graduating a year early and already has a job offer on the table thanks to the connections he’s made through Ithaca. “I feel ready to lead. I want to go out and do well, and the links I made with business professionals due to my involvement on campus have placed me right where I want to be.”
Editor's Note: Jake impressed CEO and Ithaca alumnus Chris Burch '76 so much during his internship that Chris offered Jake a vital client-facing role at J. Christopher Capital immediately following graduation. Jake now works as a corporate gifting coordinator promoting the C. Wonder and Monika Chiang brands.
Brian Diller had questions and knew where to get answers.
“How can I conduct better? How can I listen better? What am I not even hearing yet? What is the next level for me? It’s those kinds of deeper questions that I went back to school for,” he says. “Ithaca was the place to ask those higher-level questions.”
Brian conducted a high school band for three years after he received his undergraduate degree. During that time he developed as a teacher, learned how to delve into problems, and gained insights into conducting and music. But as those questions emerged, he knew it was time to pursue his graduate degree.
And for help finding the answers he was looking for, Brian had one person in mind: Ithaca College professor Steve Peterson. Brian was aware of Steve’s reputation as a conductor and teacher already. His first chance to meet and work with the renowned instructor came during a weeklong summer workshop that Steve hosts at Ithaca College every year. “It really opened my eyes to a lot of new things about music, teaching, conducting, and everything I wanted to be as a musician,” Brian says.
Brian applied for and was accepted into the graduate program two years later, its small size allowed for plenty of class, practice, and consultation time with professors, as well as continuous opportunities to conduct pieces with the various groups in the School of Music. Brian considers the time spent with the ensembles incredibly meaningful, especially the capstone to the program—the master’s recital.
“Steve gave the wind ensemble to us graduate students for three weeks to do a whole program. We did all the rehearsing, all the planning.” In addition, one of IC’s cello professors performed a solo during the program. “It was a great opportunity to collaborate with the faculty and have a soloist with the group,” Brian says.
Shortly after earning his master’s, Brian was named to a one-year position as an associate lecturer of music at the University of Wisconsin–Eau Claire. He’s exploring doctoral programs in music as well. And though he’d love to continue teaching at a college level, he says he’d be perfectly happy to return to the high school level—now that he has those deep questions answered and is equipped with the skillset to answer new ones on his own.
“Professors at Ithaca College weren’t teaching us [graduate students] so much as they were guiding us in our own research and giving us the tools to search for our own answers. And it was done in a really meaningful and effective way by the entire faculty,” Brian says.
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