Ithaca College Will Make You Ready
With a vibrant community, professors who inspire, and the hands-on experience you need to dive into your field with confidence.
Perri Rumstein ’13 chose IC because its integrated marketing communications major offered advertising, public relations, and marketing.
“I couldn’t decide between business and communications, and IC was the only school I found with aspects of both in one major,” Perri said. “With a versatile degree, I’d have a broad background that I could eventually narrow down to find the direction I wanted.”
That broad background led to semester-long internships—one writing commercials for a local radio group and the other promoting the Verizon Wireless brand on campus for a Chicago-based marketing agency.
“The interviewers at the internships were impressed that I was getting business credits with the marketing concentration as well as creative know-how from communications,” Perri said. “It set me apart.”
Perri broadened her classroom and internship experiences by working as a president’s host for the admission office. In addition to giving campus tours, she assisted with open houses and student recruiting. When she was promoted to co-chair of the President’s Hosts Committee, she took on more responsibility. As a student event manager, she supervised a team of 30 peers working with the admission staff to organize a four-day conference for 700 college admission counselors.
“With an event that large, things will inevitably go wrong,” Perri said. “By watching how my supervisors maintained their composure, I learned how to move past problems and find solutions.”
Discovering she could handle the challenges of event management, Perri to set her sights on a career in corporate event planning. She also discovered something else.
“In high school, I wasn’t inspired to try new things. When it came time for college, I was afraid to leave everything behind. But IC challenged me, and my leadership skills flourished.”
In addition to co-chairing the President’s Hosts Committee, Perri is a senior class cabinet member and co-chair of the senior class gift campaign.
“I’ve talked to people from other schools who are terrified of graduation,” Perri said. “But after all I’ve experienced at IC, I’m not the least bit worried. IC’s prepared me to take on anything.”
There are no bogeys when it comes to finding a major in college. So when Adam Karnish switched from biology to chemistry and then to physics during his first two years at Ithaca College, he was never in danger of going over par.
The lifelong golfer’s fondness for math and science eventually drew him to Ithaca’s physics department. “I’ve always been a logical thinker, and physics is the study of how things work, so that really interested me,” he says.
The summer before his senior year, Adam joined an Ithaca College/Cornell research team studying the composition of an asteroid. The project required remotely accessing the controls of a telescope in Hawaii to do some of the work.
For his senior research project, Adam turned his attention to a different flying object: the golf ball. The real goal was to develop his knowledge of computer modeling software, but he took the opportunity to apply it to something he enjoyed.
After graduation, Adam landed a job with the United States Golf Association, where he now works to define individual course ratings and handicaps using statistical analysis and linear regression—skills he honed in Ithaca’s physics department.
“Within the first 10 years, a new golf course goes through big changes,” Adam says. “Trees, grasses, speed of the green—it evolves dramatically.” Because of that, a course needs to be rated at least three times in its first 10 years of existence, he says, and then once every 10 years after.
Theoretical scores produced from the course rating are compared to actual golfers’ scores to determine the course handicap. Those results are fed back into the course rating system.
“If the score is affected more by shots near the green, or by the difficulty of the contours of the green, that information needs to be weighed more heavily to reflect the actual scores made by players,” Adam says.
Adam also teaches course rating and handicap systems at golf courses around the country. Giving research presentations as a student helped prepare him for this aspect of the job, too.
“One thing I really learned at Ithaca was how to speak in front of a group of people and explain my thoughts clearly, in an organized manner, to convey whatever message I'm trying to bring to the audience,” he says.
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