Together, these tools form a shared foundation for storytelling. They offer a common language that invites people in, builds trust, and strengthens the relationships that define Ithaca College. Whether you’re writing an article, designing a campaign, or simply sharing an update, this system helps every voice at IC speak with purpose—clear, authentic, and true.
Messaging System
The messaging system turns our brand strategy into expression. It translates who we are and what we stand for into words that resonate—across audiences, platforms, and moments of connection.
Brand Personality
Our personality captures the essence of Ithaca College—approachable, curious, confident, and endlessly creative. It’s the foundation of how we show up in every interaction, expressing the humanity and mentorship that define the IC experience.
Voice and Tone
Our voice is the steady expression of our personality: purposeful, adventurous, and real. Our tone adapts to audience and context, ensuring our communications always sound like Ithaca—warm, informed, and confident.
Storytelling Strategy
Stories bring our brand to life. They connect information with emotion, turning our values and mission into moments that resonate. Learn how to use storytelling to celebrate the people, ideas, and experiences that make Ithaca College extraordinary.
Audience-Specific Messaging
Every audience connects with Ithaca in a different way. This guide helps you understand what matters most to prospective students, current students, families, alumni, and faculty—so you can craft messages that meet them where they are and move them toward engagement.
Writing Style and Conventions
Consistency builds trust. Our writing style ensures that every message—whether a headline, email, or social post—feels unified and professional. Learn how to follow our conventions for grammar, punctuation, and style while keeping your writing authentic and approachable.