Brand Guide

Each member of the Ithaca College community plays a vital role in shaping our brand. Your knowledge, expertise, and individuality bring our story to life, sharing the strengths, experiences, and reputation of our college and the inspiring individuals who thrive here. Thank you for being part of our story.

On this site, you will find resources offering essential communication and design principles to help you craft and share compelling stories that highlight the authentic, vivid, and unified essence of Ithaca College.

A strong brand reflects who we are. It conveys Ithaca College's distinctive personality in consistent and meaningful ways that resonate deeply with our audiences.

The standards in this guide are just that: guidelines. They are here to support you as you craft messages that are uniquely yours while aligning with our shared identity. You are a natural communicator, and your voice matters. Trust your instincts and let your expertise shine as you engage with your unique audience.

Remember: Your perspective adds value to our collective story, but consistency is the thread that ties us together as one community. Let this guide serve as your foundation as we show the world what makes Ithaca College extraordinary.

Continuous storytelling in quantity is what will convey and celebrate the richness and diversity of the Ithaca College experience and set the tone about IC in a memorable and personal way.

By sharing a wide variety of compelling personal narratives, IC can communicate our values, culture, and distinctive offerings in a way that resonates deeply with like minds. Stories bring the college’s mission to life, turning abstract brand concepts like "philosophy of learning" into relatable, memorable examples. This approach not only fosters trust and pride but also differentiates the institution in a competitive landscape, inspiring pride and engagement.

See examples of storytelling in action →