The core brand is the consistent expression of the college’s brand identity, based on the use of our logo system and core messages. To ensure clarity, readability, and visual impact across a variety of applications, Ithaca College's core logo is available in multiple versions optimized for different spaces. By providing variations—such as alternate layouts—we maintain the integrity of our brand across print, digital, and environmental applications. Each version is designed to uphold the college’s identity while offering flexibility for diverse communication needs.
Logos
Core Brand
Primary Logo
Ithaca College has one primary logo. Use this logo in every possible instance, including print, digital, signage, and merchandise for brand consistency.
Secondary Logo
Ithaca College also has one secondary logo. Use this when space requires and the primary logo does not fit.
Special-use Logos
For special-use scenarios, such as signage and merchandise, Ithaca College has two alternate-use logos.
- Two-Line Centered
- Two-Line Large Emblem – Use this only when the emblem needs to be prominent while maintaining legibility of the wordmark, such as when embroidering apparel.
Unit Identifiers (Logo Lockups)
The Ithaca College logo lockup system is used for the college’s official units only. The logo lockups promote the Ithaca College name first and foremost. The next level in the lockup is the official unit responsible for the message or publication.
Logo lockups are created for school, department, and program levels only. All official Ithaca College artwork and logo lockups are created by MarCom. If you need support with a lockup, please contact us.
Please do not attempt to create your own logo lockup. Contact the marketing and communication division for support.
Please do not attempt to create your own logo lockup. Contact the marketing and communication division for support.
Download Your Logos
Download select brand assets, including logos, from the Brand Assets Portal using your Netpass user ID and password.