Visual Storytelling at IC

Every story we tell about Ithaca College begins with what people see. Our visual system brings the spirit of IC to life—our purposeful energy and the multidimensional experiences our students shape every day.
Campus Scenic

When our visuals are consistent and intentional, they do more than make our materials look polished; they help our audiences immediately recognize who we are and what we stand for.

This section is your guide to creating visual communications that feel unmistakably Ithaca. Here, you’ll find the tools that keep our work aligned—logos that anchor us, colors that reflect our vibrancy and depth, typography that carries our voice with clarity, photography that shows our community in motion, and video that captures the authenticity of life on South Hill.

Looking for a mascot?

Ithaca College does not have a mascot. Our Bombers identity is shared by our teams, students, alumni, and fans, and it is not represented by a character. Keeping it that way helps Bomber pride stay strong and keeps our campus community aligned around one identity. To protect that, please do not combine any Ithaca College logo or athletics emblem with a figure, animal, or illustration that could be mistaken for a mascot. Our logos and athletics emblem are the right way to express Bomber pride.