Visual Storytelling at IC

Every story we tell about Ithaca College begins with what people see. Our visual system brings the spirit of IC to life—our purposeful energy and and the multidimensional experiences our students shape every day.

When our visuals are consistent and intentional, they do more than make our materials look polished; they help our audiences immediately recognize who we are and what we stand for.

This section is your guide to creating visual communications that feel unmistakably Ithaca. Here, you’ll find the tools that keep our work aligned—logos that anchor us, colors that reflect our vibrancy and depth, typography that carries our voice with clarity, photography that shows our community in motion, and video that captures the authenticity of life on South Hill.