Dr. Arjang Shoushtari holds a Ph.D. in Marketing from Old Dominion University and is an affiliated researcher at the Loyalty Science Lab at Old Dominion University. He specializes in digital marketing and marketing analytics, and brings strong technical depth to both: his undergraduate background is in computer engineering and programming, and he holds a professional data science certification spanning the full analytics pipeline. His industry experience includes work as a market research specialist in the transportation sector, where he focused on competitor analysis, market share analysis, and market trend analysis. He teaches courses including Digital Marketing and Marketing Analytics I and II, where he brings real-world analytical practice into the classroom, equipping students with the quantitative and technical skills increasingly demanded in modern marketing.
Dr. Shoushtari's scholarly interests center on consumer behavior, customer loyalty, and digital marketing. His doctoral research developed the Consumer Brand Construal Level (CBCL) construct, examining how loyal customers perceive their relationships with brands from a psychological perspective. He is also engaged in research on social media influencers and their role in shaping consumer behavior.
Outside of work, Dr. Shoushtari is an avid hiker, backpacker, and angler, and can often be found exploring the trails and waters around Ithaca.