Alison Shields

Associate Professor and Chair, Marketing
Phone: 607-274-5127
Office: Park Center for Business and Sustainable Enterprise 426, Ithaca, NY 14850
Specialty: Marketing

Education - 

PhD - Kent State University (Business Administration - Marketing)
MBA - Case Western Reserve University (Marketing and Corporate Strategy)
BA - The Ohio State University (Psychology)

Courses Taught -

Principles of Marketing (UG)
Consumer Behavior (UG and MBA)
Brand Management (UG and MBA)
Marketing Management (MBA)

Publications -

Unsal, Fahri, Alison B. Shields, Kurt Komaromi and Scott Erickson, “Sochi Winter Games: Consumer Awareness and Attitudes towards Olympics Sponsors," Advances in Global Management Development, Volume 23, 2014.

Shields, Alison B., and Jennifer Wiggins Johnson. "Childhood brand nostalgia: A new conceptualization and scale development." Journal of Consumer Behaviour (2016).

Shields, Alison B., and Jennifer Wiggins Johnson, “What did you do to my brand?  The moderating effect of brand nostalgia on consumer responses to changes in a brand.” Psychology and Marketing (2016)

Peruta, Adam and Alison B. Shields, "Social media in higher education: Understanding how colleges and universities use Facebook." Journal of Marketing for Higher Education (forthcoming)