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Brad Treat

Instructor, Management
School: School of Business
Phone: 510-295-8140
Office: Park Center for Business and Sustainable Enterprise 315, Ithaca, NY 14850
Specialty: Entrepreneurship

Entrepreneur & Educator

Brad Treat specializes in teaching entrepreneurship from an experiential perspective to entrepreneurial students actively starting real companies.  As a Founder, CEO, Chairman, Consultant, Board Member, and Mentor for numerous startups, he has established a foundation of customer-focused entrepreneurship and lean startup operations, with a knack for creative fundraising.

Brad was most recently the Founding CEO of Mezmeriz, a high-tech company making interactive projectors and reality capture cameras.  Mezmeriz is based on patented MEMS technology developed by company cofounder Shahyaan Desai at Cornell.

Brad was also the co-founder and CEO of SightSpeed, an innovative video and voice communications company. Together with co-founders Aron Rosenberg and Cornell Professor Toby Berger, Brad grew SightSpeed from a university research project into the world's premier video calling software, achieving 300MM minutes a month of use. SightSpeed was profitably acquired by Logitech for $30MM.

Earlier in his career, Brad worked for eight years in the automotive industry in both the US and Spain at Bowles Fluidics and GKN Automotive.  He holds a degree in Mechanical Engineering from North Carolina State, and a Masters in Business Administration from the Samuel Curtis Johnson Graduate School of Management at Cornell.


Masters in Business Administration, Entrepreneurship from the Samuel Curtis Johnson Graduate School of Management at Cornell University

Bachelor of Science,  Mechanical Engineering from North Carolina State University

Courses Taught

  • Entrepreneurial Innovation
  • Business Models & The Art of Profitability
  • Ideas Into Action: Launching your Business Idea
  • Startup Tactics
  • Entrepreneurship Independent Study
  • Operations Management
  • MBA Capstone: Strategic Planning and Business Policy

Academic Appointments

2011-2016: Faculty Member, Entrepreneurship

2017-present: Assistant Professor, Entrepreneurship