Michael McCall

Retired Professor, Marketing/Law
Specialty: Consumer Behavior, Loyalty Programs, Hospitality, Tourism and Strategy


Ph.D. Arizona State University, Tempe, AZ

M.A. Arizona State University, Tempe, AZ

B.A. SUNY at Buffalo, NY

Courses Recently Taught
  • Principles of Marketing
  • Marketing Management (MBA)
  • Marketing Management for Services
  • Pricing & Money: Perceptions and Cues to Quality
  • Consumer Behavior
Research Interests
  • Brand loyalty and Consumer Reward Programs 
  • Perceptions of Value among Competing Hospitality and Tourism Products
  • Tipping as an Evaluation of Customer Service
Professional Affiliations
  • American Marketing Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology
  • Behavioral & Brain Sciences