Michael McCall

Retired Professor, Marketing/Law
Speciality: Consumer Behavior, Loyalty Programs, Hospitality, Tourism and Strategy


Ph.D. Arizona State University, Tempe, AZ

M.A. Arizona State University, Tempe, AZ

B.A. SUNY at Buffalo, NY

Courses Recently Taught

  • Principles of Marketing
  • Marketing Management (MBA)
  • Marketing Management for Services
  • Pricing & Money: Perceptions and Cues to Quality
  • Consumer Behavior

Research Interests

  • Brand loyalty and Consumer Reward Programs¬†
  • Perceptions of Value among Competing Hospitality and Tourism Products
  • Tipping as an Evaluation of¬†Customer Service

Professional Affiliations

  • American Marketing Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology
  • Behavioral & Brain Sciences