Fahri Unsal

Professor Emeritus, Marketing
Specialty: Marketing and International Business


Ph.D. Cornell University (Marketing & Food Distribution)
(Minors: Quantitative Methods/Econometrics, Economic Theory)

M.S., B.S. American University of Beirut

Courses Recently Taught

  • International Marketing
  • Marketing Research
  • Marketing Analytics
  • Principles of Marketing
  • Electronic Commerce (MBA)
  • Marketing Management (MBA)
  • Marketing on the Internet
  • Quantitative Methods in Business

Academic Appointments

2000-Present Professor of Marketing/International Business, Ithaca College

2001 (Spring Term) - Bilkent University, Ankara, Turkey

1977-00 Associate/Assistant Professor of Marketing/International Business, Ithaca College

1987-88 Adjunct Lecturer, University of Maryland, European Program

Research Interests

Electronic Commerce Issues

Study Abroad Programs

Ambush Marketing

Online Education

The Role of Technology in Education

Application of Analytical Models to Business Problems

Research in Progress

Ambush Marketing During Mega Sporting Events

Internet Trust Issues

The Impact of Study Abroad Programs

The Use of Educational Technology in the Classroom

File Sharing: Ethical and Legal Aspects

Online Student Behavior and Implications

Professional Affiliations

Association for Global Business

International Trade and Finance Association

International Management Development Association (IMDA)