Women's Football Plants Its Flag on South Hill

By Reina Martin, October 27, 2026
Ithaca College’s new women’s varsity flag football program will expand opportunities for female athletes and help attract prospective students.

For Sierra “CeCe” Gabriel ’28, the arrival of women’s flag football at Ithaca College represents more than the addition of another varsity team. It is an opportunity to bring greater visibility to female athletes and broaden the ways women compete on the national stage.

Gabriel, a junior sports media major in the Roy H. Park School of Communications and a sideline reporter for ICTV’s football broadcasts, has developed a deep appreciation for the strategy, athleticism and culture surrounding the sport through her coverage of the Bombers.

“Many of Ithaca’s teams rise high in the Liberty League and even nationally,” Gabriel said. “Bringing women’s flag football into the fold captures the versatility of women. We can dominate on the court, in the pool, on the track and on the field. I can’t wait to watch the program develop and uphold that same level of excellence.”

Ithaca College is preparing to field its first women’s varsity flag football team in spring 2028, joining the nationwide expansion of one of the country’s fastest-growing high school and collegiate sports.

Participation in girls’ high school flag football increased by more than 550% nationally over four years, according to an analysis of participation data from the National Federation of State High School Associations.

The sport’s growth is being championed by global sports leaders with deep ties to South Hill, including Ithaca College alumnus Brian Flinn ’96, senior vice president of global flag football for the National Football League. Flinn oversees the NFL’s global strategy to expand the game from the youth level through its Olympic debut at the 2028 Games in Los Angeles. His work connects grassroots participation and institutional growth with emerging global opportunities for female athletes.

“I want to thank President La Jerne Terry Cornish and Ithaca College for their commitment to expanding opportunities for student-athletes through the addition of women's flag football as a varsity sport.”

Ithaca College alumnus Brian Flinn ’96, senior vice president of global flag football for the National Football League.
Ithaca College alumnus Brian Flinn ’96, senior vice president of global flag football for the National Football League, stands at a podium. Photo courtesy of the NFL.

Ithaca College alumnus Brian Flinn ’96 serves as the senior vice president of global flag football for the National Football League. Photo courtesy of the NFL.

“I want to thank President La Jerne Terry Cornish and Ithaca College for their commitment to expanding opportunities for student-athletes through the addition of women’s flag football as a varsity sport,” Flinn said. “Every college that invests in flag football creates new opportunities for women to compete, pursue their academic goals, build unique leadership skills and continue their athletic careers. As momentum behind the sport continues to build globally, with flag football set to debut at the 2028 Olympic Games and professional opportunities emerging, institutions like Ithaca are helping shape the future of the game and inspire the next generation of athletes.”

The initial roster is expected to include 12 to 16 student-athletes for seven-on-seven competition. The college anticipates recruiting six to eight incoming students and identifying an additional six to eight current Ithaca College students through structured campus outreach.

The inaugural season is expected to run from early March through April 2028, with Ithaca targeting a 12-game schedule. Home contests will be played at Bertino Field at Butterfield Stadium. The team’s conference affiliation has not yet been determined.

Those opportunities will extend beyond the students on the roster. The program will give students across the college additional ways to gain experience supporting intercollegiate athletics, including in athletic training and sports media. Intramural flag football will continue as a campus recreation option, giving other students an opportunity to participate in the sport.

The sport is also growing across New York and the Northeast. More than 250 New York high schools participate in girls’ flag football, and the state has established an annual championship. That expansion is creating a larger pool of prospective college student-athletes with competitive experience.

Ithaca College will join a growing regional collegiate landscape. Ten other NCAA Division III institutions in New York sponsor or have announced women’s flag football programs: Brockport, Elmira, Geneseo, Hartwick, Russell Sage, St. John Fisher, St. Lawrence, Union, Utica and William Smith. Several of those institutions are already competing, while others plan to begin varsity play before or during Ithaca’s inaugural season.

“This is an exciting moment in women’s athletics, and Ithaca College is proud to be at the forefront of a movement that is reshaping the collegiate sports landscape,” said Ithaca College President La Jerne Terry Cornish. “At IC, a new varsity program also gives students across the college new ways to put their learning into practice, from athletic training to sports media and beyond. The entire Bomber community looks forward to welcoming these student-athletes and cheering on a new football team here on South Hill.”

Aaron Bouyea, director of intercollegiate athletics, said the new program reflects both the national momentum behind the sport and Ithaca College’s commitment to creating an outstanding student-athlete experience.

“Adding women’s flag football is an exciting step for Ithaca College Athletics and an important opportunity to expand access to varsity competition for women,” Bouyea said. “This is a sport with tremendous momentum nationally, and we believe Ithaca is well positioned to build a program that can compete at a high level while providing an outstanding student-athlete experience. We are excited about what this addition means for the future of Bomber athletics and look forward to welcoming the first members of our women’s flag football program.”

“Adding women's flag football is an exciting step for Ithaca College Athletics and an important opportunity to expand access to varsity competition for women. This is a sport with tremendous momentum nationally, and we believe Ithaca is well positioned to build a program that can compete at a high level while providing an outstanding student-athlete experience. We are excited about what this addition means for the future of Bomber athletics and look forward to welcoming the first members of our women's flag football program.”

Aaron Bouyea, director of intercollegiate athletics

Ithaca will enter the sport as women’s flag football moves closer to becoming an established part of collegiate athletics. In January 2026, representatives from all three NCAA divisions voted to add the sport to the Emerging Sports for Women program.

The designation provides a pathway toward NCAA championship status. All three divisions are expected to consider legislation establishing a National Collegiate Flag Football Championship in January 2027. If approved, the first championship could be held in spring 2028.

National interest will receive another boost in 2028, when flag football makes its Olympic debut at the Los Angeles Games. Ithaca’s inaugural varsity season will arrive at a pivotal moment in the sport’s development at the high school, collegiate and international levels.

The college has launched a national search for the program’s inaugural full-time head coach. Once hired, the coach will use the remainder of the 2026–27 academic year to recruit student-athletes and build the program.

Information about the coaching search, future student opportunities and team announcements will be available through Ithaca College Athletics.