Jennifer King MacKenzie

Director, Marketing Strategy, Creative and Marketing Group
Phone: 607-274-3498
Office: Peggy Ryan Williams Center 234, Ithaca, NY 14850

Jennifer King MacKenzie joined the IC Division of College Communications in 2017. Prior to that, she spent more than 20 years working at Keegan Associates, a Cortland-based, full-service marketing and communications firm that worked with healthcare, tourism, B2B, retail, education, and other clients locally, regionally, nationally and internationally. Jennifer started with Keegan Associates in 1994, and was promoted to Executive Vice President and partner in 2000. While there, she wore many hats, serving simultaneously as a senior account executive, copywriter/editor, creative lead, media director, and digital marketing manager.

In her role at Ithaca College, Jennifer is part of the marketing strategy team within the Division of College Communications. She works with all of our academic and administrative campus partners, supporting their high-level marketing and communications initiatives. She is also part of the website strategy team.