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Marketing at Ithaca College

Whether you hope to introduce a new brand to your target audience or analyze data reports, marketing explores the minds, hearts and choices of customers. Students who are driven by consumer insights and motivated by product success should consider the marketing concentration. Coursework ranges from Consumer Behavior to Brand Management.

Inside the Classroom

Student in a marketing class
Marketing Concentration
Marketing majors have a well-rounded learning experience with hard and soft skills integrated into their curriculum.
Student in a marketing class
Marketing Minor
A minor allows you to compliment your major and have the foundational knowledge of marketing.
Students collaborating in a classroom
IMC Major
This major allows you to go more in depth into hands-on experiences in marketing, like creating campaigns.

Outside the Classroom

Students from Ithaca College's American Marketing Association attending an Intercollegiate AMA conference
Student Experiences
Student organizations, memberships, competitions and industry conferences equip students with transformative experiences.
Marketing students with Inspira
Jobs & Internships
The resources for career development include internships, one-on-one resume review, mock-interviews, and industry speakers.
Students tracking
Neeson Digital Marketing & Analytics Lab
A robust analytics lab with cutting-edge tools for marketing communications, including an eye-tracking/facial scanning system.
Ithaca College
953 Danby Road, Ithaca, NY 14850
(607) 274-3011

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