Marketing at Ithaca College
Whether you hope to introduce a new brand to your target audience or analyze data reports, marketing explores the minds, hearts and choices of customers. Students who are driven by consumer insights and motivated by product success should consider the marketing concentration. Coursework ranges from Consumer Behavior to Brand Management.
Inside the Classroom
Marketing Concentration
Marketing majors have a well-rounded learning experience with hard and soft skills integrated into their curriculum.
Marketing Minor
A minor allows you to compliment your major and have the foundational knowledge of marketing.
IMC Major
This major allows you to go more in depth into hands-on experiences in marketing, like creating campaigns.
Outside the Classroom
Student Experiences
Student organizations, memberships, competitions and industry conferences equip students with transformative experiences.
Jobs & Internships
The resources for career development include internships, one-on-one resume review, mock-interviews, and industry speakers.
Neeson Digital Marketing & Analytics Lab
A robust analytics lab with cutting-edge tools for marketing communications, including an eye-tracking/facial scanning system.