Donald Eckrich

Professor Emeritus, Marketing/Law
Specialty: Marketing


D.B.A. University of Kentucky, Lexington (Marketing and Applied Quantitative & Statistical Methods)

M.B.A. Long Island University, New York (Marketing)

B.A. Alfred University, Alfred, New York (Business & Economics)

Courses Recently Taught

  • Principles of Marketing
  • Services Marketing
  • Marketing for Health Care Managers (Sloan MHA Program, Cornell)
  • Senior Seminar in Marketing
  • Marketing Research
  • Marketing Management (MBA)

Academic Appointments

1984-Present Professor of Marketing, Ithaca College School of Business

2011-12 Senior Lecturer, Cornell University, Sloan MHA Program, College of Human Ecology

2004-11 Director, MBA Programs,  Ithaca College School of Business

2009-10 Visiting Professor of Marketing, Binghamton University School of Management

1998-99 Visiting Professor of Marketing, Rutgers University School of Business

1984-92 Department Chair, Marketing Department, Ithaca College School of Business

1977-84 Faculty (Assistant-Full Professor of Marketing), Illinois State University College of Business

1981-83 Associate Dean, Graduate Programs, Illinois State University College of Business

1979-81 Director of Graduate Studies, Illinois State University College of Business

1979-83 Visiting Professor of Marketing, Illinois Wesleyan University

1975-77 Assistant Professor, Southern Illinois University-Carbondale College of Business

1974-75 Teaching Fellow, University of Kentucky

1972-73 Instructor, Lexington Technical Institute

Professional and Consulting Experience

MARFAX (Owner-Private Marketing and Survey Research Consulting Practice)

2000-Present Associate, Smith Marketing Services, Ithaca, NY

1996-00 Project Consultant, Tompkins Trust Company, Ithaca, NY

1995-00 Associate, Garrity Communications, Ithaca, NY

1997-01 Associate, New Products Showcase & Learning Center, Ithaca, NY

1989-01 Consultant, Harris, Inc., Broadcast Division, Quincy, IL

1989, 1995 Project Consultant, Downtown Ithaca Business Association

1980-94 Project Consultant, Ross Advertising, Peoria, IL

1987, 1989 Project Consultant, Pyramid Companies, Syracuse, NY

1988 Project Consultant, Center Ithaca, Ithaca, NY

1983 Faculty Summer Intern & Consultant, Brokaw Hospital, Bloomington, IL

Professional Affiliations

  • American Marketing Association
  • Association of Marketing Educators
  • Academy of Business Education