Donald Eckrich

Retired Professor, Marketing/Law

Title

Recent Publications

Peer Reviewed Journals

"Metro District Health Partners: Issues in Patient-Centric Health-Marketing Planning," (2013), Journal of Business Cases and Applications, Vol. 8 with T. Bruin (CP)

"A Case of Ethical Dilemmas in an Application for Faculty Promotion," (2012), Journal of Business Cases and Applications, Vol 5, p. 1-5, with J. Burress (CP)

"An Application of the Marketing Concept in Health-Care Services Planning: A Case Report," (2011), Journal of Management  and Marketing Research, Winter Issue, with W. Schlesinger (CP)

“Category Width and New Household Technology Adoption: Developments of the Measures,” (2009), Journal of Management and Marketing Research, Vol. 2, with M. McCall, pp. 1-10. (CP)

“Sex of Respondent and Credit Attitudes as Predictors of Credit Card Use and Debt Payment,” (2006), Psychological Reports, No. 98, with M. McCall, pp. 892-894.(CP)

“A Theoretical Approach to Customer Relationship Management in the Electronic Age,” (2005) Journal of Business and Behavioral Sciences, with M. McCall and T. Wilcox, Vol. 13, No. 1, pp. 5-14. (CP)

"Innovation Management: Inside the Boardrooms and Processes,"(2005), Decision Sciences Journal of Innovative Education, 3(2), Fall, pp. 323-329, with M. McCall (LP)

Peer Reviewed Proceedings

"Direct-to-Consumer Advertising in the Pharmaceutical Industry:  An Analysis of Information Disparities," (2013), American Society of Business and Behavioral Sciences Annual Conference, Las Vegas, February, with M.A. Young. (CP)

"An Application of the Marketing Concept in Health Care Services Planning: A Case Study," (2010), American Society of Business and Behavioral Sciences, Las Vegas, February. (CP)

"Consumptive Delay and Rebate Programs: Opportunities for the Services and Hospitality Industries,” (2009), The Association of Marketing Theory and Practice, Proceedings, Orlando, March, with McCall, M. and Bruneau, C.L. (CP)

“A Preliminary Investigation of Consumptive Delay and Rebate Programs,” (2007), The Association of Marketing Theory and Practice Proceedings, Hilton Head, South Carolina, March, with McCall, M. (CP)

“Category Width in the Adoption of New Technology: Continuing Refinements on the Measure,” (2007) Proceedings, Vol. 14, No. 1, American Society of Business and Behavioral Sciences, Las Vegas, February, with McCall, M., pp. 468-478. (DB)

“On the Nature of the “Relationship” In Customer Relationship Management,” (2006) Proceedings, The Association of Marketing Theory and Practice, Hilton Head, South Carolina, March, with Mike McCall. (CP)

“The Adoption of New Household Technologies: Category Width and Technology Adoption,” (2006) Proceedings, Vol. 13, No. 1, American Society of Business & Behavioral Sciences, Las Vegas, February, with M. McCall, pp. 407-416.(DB)

"The Management of Consumer Correspondence: A Report on a Complaint-Compliment Research Project," (2004) Proceedings, 4th Annual Hawaii International Conference on Business, Honolulu, June. (CP)

“Towards an Integration of Evolutionary and Exchange Perspectives in Consumer Behavior,” (2004) Proceedings, The Association of Marketing Theory and Practice, Sandestin, Florida, March, with Mike McCall. (DB)

“More on the Factors Influencing New Technology Ownership,” (2004), Proceedings, American Society of Business & Behavioral Sciences, Las Vegas, February, with M. McCall, W. Williams, and P. Libby. (CP)

Case Studies

"ID Express Case," with Schlesinger, W. & Gualtieri, F., Proceedings, Society for Case Research, Summer Workshop, Kansas City (2004). (LP)

"LRC Case,” with James A. Karrh and Deborah Snyder, in Readings and Cases in Integrated Marketing Communications, by J. Steven Kelly and Susan K. Jones, Racom Books (ISBN 0-9704515-7-1), 2004. (LP)

“Randall Walker (Signature) Case,” with S. Wortman and S. Erickson, in Readings and Cases in Integrated Marketing Communications, by J. Steven Kelly and Susan K. Jones, Racom Books (ISBN 0-9704515-7-1), 2004. (LP)

“State Farm Case,” with C. Johnson and M. Lee, in Readings and Cases in Integrated Marketing Communications, by J. Steven Kelly and Susan K. Jones, Racom Books (ISBN 0-9704515-7-1), 2004. (LP)

“Randall Walker (Signature) Case,” with S. Wortman and S. Erickson, in Readings and Cases in Integrated Marketing Communications, by J. Steven Kelly and Susan K. Jones, Racom Books (ISBN 0-9704515-7-1), 2004. (LP)

"State Farm Salutes LIFE Heroes," with C. Johnson and M. Lee, in the Magazine Chapter ["Media of Direct Marketing" section] Successful Direct Marketing Methods, by Bob Stone and Ron Jacobs, NTC Business Books/McGraw Hill (7th edition) (2001).