Advertising, Public Relations, and Marketing Communications Minor

Scott R. Hamula, Professor and Minor Coordinator

The Advertising, Public Relations, and Marketing Communications minor provides broad-based knowledge to create persuasive campaigns that will captivate audiences across digital platforms, social media, print, out-of-home, and broadcast channels. Whether it’s crafting compelling messages or branded experiences, this minor equips you with the tools to engage audiences with storytelling that's both relatable and memorable.

Applications for the minor are accepted throughout the academic year and are reviewed on a rolling basis. Space is limited and acceptance is competitive. This minor is not open to Advertising, Public Relations, and Marketing Communications majors.

Click here to see the course requirements for the minor.

Matthew Telyczka Internship Experience with Britbox

Matthew Telyczka Moynihan Train Hall

Matthew Telyczka, APRMC Minor

"This summer I was at BritBox as a Media Strategy, Planning, and Buying intern. I gained hands-on experience within a niche streaming platform, learned about the work that goes into Linear TV and Out-of-Home (OOH) media planning and buying while also gaining experience with media management systems and the processes that happen behind the scenes after an ad runs from post-log data entry and verification to invoicing.

My major-minor combo across multiple disciplines provided me with the tools to explore both the creative and analytical aspects of successful advertising and understand the many moving parts of a tentpole campaign, from drafting production timelines to analyzing audience demographics, to summarizing past campaign performance for upcoming media buys."

Ally Lemon Internship Experience with Allebach Communications

Ally Lemon

Ally Lemon, APRMC Minor

"I interned at Allebach Communications as a Creative Intern, where I gained hands-on experience with every aspect of campaign creation as well as social media planning and execution. I assisted with crafting a newsletter for their site’s ‘Peppered Blog ’ and completing a capstone project proposing a new internal venture for the agency. I also gained experience with internal processes that happen when an agency client asks for an RFP, such as completing research, concepting ideas and campaigns, creating social activation concepts, and planning leave-behind gifts.

My education background in multiple disciplines allowed me to produce all aspects of client work. I independently created concepts, used photography and video equipment to bring my ideas to life in-studio, and brought my photos into Photoshop to refine them before submitting to the client. I had a hand in every single step of the content creation process, and I can see my work brought to life on Allebach’s clients’ social media pages!"