ITHACA, NY — Bringing a new product onto store shelves can be fraught with peril, but an expert on nostalgia says Converse has struck marketing gold with the first radical redesign of its iconic Chuck Taylor All-Stars since the sneaker was introduced 98 years ago.
“The people who buy and wear Chuck Taylors tend to be very passionate about them,” says Alison B....
The new dean of the Ithaca College School of Business is a veteran leader. Sean Reid, currently associate dean and associate professor of finance at the Quinnipiac University School of Business, will assume his new position on July 1.
In addition to his academic career as a teacher and administrator, Reid is a graduate of the U.S. Naval Academy who has spent the past three decades as an officer serving the country on active duty and in the reserves.
ITHACA, NY — The Journal of Advertising — a highly ranked academic publication covering advertising theories and their relationship with practice — has named a study coauthored by Ithaca College professor Mike LaTour as its 2014 Article of the...
The IC American Marketing Association again placed among the top chapters in the country, taking home several awards at the 2015 AMA International Collegiate Conference in New Orleans.
ITHACA, NY — The Ithaca College chapter of the American Marketing Association (IC AMA) was named a semi-finalist in the 2014-15 American Marketing Association (AMA) Collegiate Case Competition for its Vitamin Water marketing plan. This marks the IC AMA’s highest finish in the AMA Collegiate Case...