For Current Students

Media for Social Responsibility

In this course, students will learn to synthesize complex information about a particular topic of global social consequence (such as pollution, illiteracy, obesity, de-forestation, malnutrition) and develop proposals for actual media companies to address these topics and effect positive change.

The course format includes a leading expert outlining the importance of the issue and its relation to media's social responsibility in a keynote address, case studies of the ways in which this topic has already been addressed in the media, and small teams of students led by industry professionals working on a group project.

Students will demonstrate their grasp of the social impacts of the problem and media's social responsibility, their ability to apply message design and media selection strategies, and their knowledge of media economics and programming formats.

2015 Course: Media and Body Image

GCOM 20007-01, CRN 44087
1 credit
Professsor Janice Levy

Does This Culture Make Me Look Fat? Media play an important role in American society and determine how we view others and ourselves. Promotion of the “ideal image” in advertising, entertainment, and news influence gender equality and body type, especially among susceptible young people who are under pressure to be “perfect." This one-credit mini-course will feature prominent experts in this area, including people responsible for media campaigns, TV shows, and researchers/academics from Ithaca and across the world who will discuss how media influences your body perception.​

As part of the course, students will attend a public lecture by award-winning actress and philanthropist Geena Davis, who will speak on "Gender Equality in the Modern Media." In addition to her Hollywood successes, which include acclaimed roles in The Accidental Tourist, Thelma and Louise, and A League of Their Own.  Davis is a strong advocate of women and girls. Her Geena Davis Institute on Gender in Media and its programming arm, See Jane, engages film and television creators to dramatically increase the percentage of female characters — and reduce gender stereotyping — in media made for children ages 11 and under.

Course Dates:
Friday, March 27, 6:30–9:30 p.m.
Saturday, March 28, 10:00 a.m.–5:00 p.m.
Tuesday, March 31, 7:00–10:00 p.m.

Special thanks to Carl Daikeler ‘86, Co-founder, Chairman & CEO of Beachbody, for his generous gift to support this year's course.


Roy H. Park School of Communications  ·  311 Park Hall  ·  Ithaca College  ·  Ithaca, NY 14850  ·  (607) 274-1021  ·  Full Directory Listing