Sports Media Major (B.S.)

The public's passion for sports has created an increased demand for sport media professionals. As one of the few institutions in the country to predict this explosive growth, in 1992 Ithaca College created a major in this burgeoning field with a focus on experiential-learning opportunities and specialized courses for a career in the sport industry.

As a student in our program, you will obtain a thorough understanding of sport, media, and communications through your courses -- offered in the Roy H. Park School of Communications -- in advertising, public relations, digital marketing, sports information, social media, sport publications, television and radio, and sport journalism. Students also receive immediate, hands-on experiences working with Ithaca College Athletics, The Ivy League Digital Network, Cornell University Athletics, the campus television station (ICTV), the campus radio stations (92 WICB and VIC), and the campus newspaper (The Ithacan).

Throughout your undergraduate experience, you will also collaborate with your professors and advisor to secure a required fieldwork and a required internship at prestigious sites such as: ESPN, NBA, MLB, NFL, NHL, NCAA, PGA, MLL, WNBA, USTA, Madison Square Garden, Barclays Center, MetLife Stadium, CBS Sports, Fox Sports 1, NBC Sports, MLB Network, NBA Entertainment, Sports Illustrated, IMG, and Octagon – as well as many other outstanding companies and organizations. To further enhance your academic experience and professional aspirations, Sport Media students can study for a semester at our Ithaca College Los Angeles Program or Ithaca College New York City Center.

Graduates of our program work as media planners, event marketers, producers, sports information/media relations directors, on-air talent, sport journalists, publicists, social media strategists, and community relations coordinators. Often times, our dedicated alumni return to campus to offer expertise and experience in mini-courses, in-class guest lectures, networking nights, and careers in sport symposiums.

If you have questions about the program and/or want to schedule an individualized meeting, please contact Kyle Woody, Program Director of Sports Media: