Sports Media Major (B.S.)

The B.S. degree in Sports Media provides students with course-specific training and experiential-learning opportunities to engage in the constantly evolving field of sports media. Students learn and apply the technical skills of covering sports events on deadline; produce live and recorded multimedia and broadcast content; and develop the conceptual skills of strategy, sports communication theory and best practices.

You will be enrolled in classes in your major from day one that give you both a foundation and application of such potential career paths as field producer, sports information director, sports anchor, publicist, planner, marketer, social media strategist and more.

Sports Media students supplement course work with field work and internships involving student media and athletics at Ithaca College, including the campus television station (ICTV), the campus radio stations (92 WICB and VIC), and the campus newspaper (The Ithacan). The Gridiron Report, Big Red Faceoff, Sports Final and So You Think You Know Sports are long-running ICTV productions, entirely produced, directed, scripted and reported by students.

Students regularly receive internship offers at NBC to help its Olympic coverage, and they are able to study and work in sports internships for a semester at our Los Angeles center or in New York City, among other opportunities. Some of the internship placements include ESPN, NBA, MLB, NFL, NHL, NCAA, PGA, MLL, WNBA, USTA, Madison Square Garden, Barclays Center, MetLife Stadium, CBS Sports, Fox Sports 1, NBC Sports, MLB Network, NBA Entertainment, Sports Illustrated, IMG, and Octagon Sports. They can also intern right in Ithaca during the academic year at The Ivy League Digital Network affiliated with Cornell University athletics.

By the time you graduate you’ll be prepared to lead, manage, support and create the next generation of sports media programming.

Graduates of our program work as media planners, event marketers, producers, sports information/media relations directors, on-air talent, sport journalists, publicists, social media strategists, and community relations coordinators.

If you have questions about the program and/or want to schedule an individualized meeting, please contact Professor Mead Loop, Program Director of Sports Media:

Student doing on-air sports reporting in our studio
Produce award-winning sports content
Student talent on "Hold That Thought"

Sports Media students can become involved in our co-curricular television, radio, and newspaper organizations from their very first semester. ICTV alone produces over 20 shows each week, including live sports and a number of sports talk shows such as "Hold That Thought" which won a prestigious College Television Award from the Television Academy Foundation.

“Hold That Thought” is a sports debate show in the tradition of ESPN’s “Around the Horn.” Each episode features a host and guest commentators who debate a series of topics and issues from the local and national sports world. At the conclusion of each episode, viewers and the producers decide a winner. The student producers of the show traveled to Los Angeles to attend the award show, which featured appearances by several television stars, including “White Collar” actor Matt Bomer and Jane Lynch of “Glee.”