We have a degree for that!
Combine your love of the arts with your head for business! Dive in and explore every aspect of theater arts management (TAM). Your courses in acting, directing, design, and theatre history complement courses in business and communications. The TAM core courses ground you in fundraising, producing, marketing and management.
Learn by Doing
Outside the classroom, our three theaters, the lobby, the mainstage season and its patrons are your laboratory. From day one you'll develop hands-on skills and confidence in marketing, patron services, ticketing, publicity, front-of-house activities, and budgeting.
TAM students run the Dillingham ticket office and sell tickets to 15,000+ patrons. They manage staff and become proficient in an electronic patron management system, generating sales and marketing reports.
TAMs create marketing plans for every show with specific sales goals. They design posters, write press releases, manage publicity photo shoots and produce radio ads.
The TAM degree is interdisciplinary by design and students pursue outstanding opportunities across the IC campus to develop their interests even further. Minors in Business, Integrated Marketing Communications, and Legal Studies complement the TAM major.
Get your professional chops
The TAM degree prepares the student for leadership in both the commercial and not-for-profit cultural industries. Most TAM students graduate having finished several professional internships with theatrical organizations such as the Public Theatre, Disney, Jujamcyn, and Donmar Warehouse (London).
Get to work!
TAM students work one-on-one with faculty to develop the tools that will present them favorably to potential employers. They leverage IC alumni and professional networks to get a foot in the door. TAMs thrive in careers such as company management, venue management, tour management, producing and general management, theatrical advertising and marketing, and artist management. Recent grads are working at Roundabout, Manhattan Theatre Club, and La Jolla Playhouse.