The Promo Tile is a large, image-forward card that lays a heading and a short subheading over a full-width photo. It is built to catch the eye and send people somewhere: when you add a link or feature a story, the whole tile becomes a single clickable promotion. Reach for it when there is one thing you really want a visitor to notice and act on.
When to use a Promo Tile
Reach for the Promo Tile when you want a single, visually striking promotion backed by a strong image. Good use cases include:
- Spotlighting a recent IC News or IC View story near the top of a department site,
- Promoting an upcoming application deadline or admissions event,
- Highlighting a flagship program or signature initiative,
- Driving visitors to a campaign or landing page you want them to click into.
Avoid using a Promo Tile if your content is mostly text or detailed information, since the heading and subheading are short by design. If you just need to call attention to a block of text, the Callout is usually a better fit. If you are promoting a video, the Video Content Tile is the better choice. The Promo Tile also leans heavily on its image, so skip it when you do not have a strong, uncluttered photo to work with.
How the link works
When you add a Link or select a Featured Story , the entire tile, including its heading, becomes one clickable link. You would normally use one or the other, not both. If you leave both empty, the tile displays as a static image with text and is not clickable.
Choosing the image
Because the heading and subheading sit on top of the photo, pick an image with a relatively open, uncluttered area where the text lands so the words stay easy to read. After uploading, set the focal point (described below) so the most important part of the photo stays in view as the tile crops to different screen sizes.